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Research papers

Practical education in marketing

The purpose of this paper is to describe an experiment in Marketing Education for undergraduate and graduate students. The paper deals basically with an attempt to inject some of the flavour of the real business world into the Marketing curriculum,...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Sergio Barraza Picone, José María Ferré Trenzano
June 1, 1976
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Citation

Barraza Picone and Ferré Trenzano (1976a, June 01). Practical education in marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/practical-education-in-marketing